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Having a blogroll on your business blog is very important for a number of reasons. A blogroll is a list of blogs that you read, are in a similar industry to, or are associated with, E.G. clients, distributors, colleagues, B2B (Business to business) connections etc. Blogrolls act as a signpost for site visitors, letting them know what internet content you think is worthwhile, as well as which online communities you partake in.

Blogrolls create links:

In terms of SEO (Search Engine Optimisation), blogrolls link outwards to other sites, so they can be very useful for obtaining valuable incoming links, obtained when other blogs link to your website on their own. This can be done as a form of reciprocity, or the other party may actually be interested in what you have to say because of your common interests. Incoming links are seen as ‘gold’ by Google and the other search engines, because they infer yours is a blog that people are interested in, or whose content people value.

Creating your blogroll from scratch:

You’ve created your blog, but you aren’t linked to anyone, except possibly to other blog articles within your own blog posts. If you’ve ever quoted someone else in the same industry, or linked to his or her business blog because it was relevant to your article, this is the best place to start your blogroll.

Click on the ‘links’ category in your blog’s dashboard and add the URL address of said website. Then put in the title of the blog, as this is what people will actually see on your site. You have the option of writing a short description of the blog, so when people roll their mouse’s cursor over the blog’s name, your summary will be shown and they’ll know what to expect even before clicking.

Don't misspell 'blogroll', or you may find yourself looking through a 'bog roll'.

Don’t misspell ‘blogroll’, or you may find yourself looking through a ‘bog roll’.

Sourcing more blogs to link to:

You may now have a few blogs on your list, but you can be sure there are some great writers out there sharing their wisdom in your business sphere of which you are unaware. Find them and link to them. Use Google and search for very popular words in your field of work.

For example, if you are an optometrist, you would search for terms like ‘near sightedness’, ‘contact lenses’, or of course ‘optometry’. The links with the highest page ranking related to these terms are usually those sites that are most prolific in the field. They write about the topic on a regular basis, and the quality of their content is high. These are blogs you want to link to, and to read, as the more informed you are, the better your own blog articles will be.

Note: Emulating these successful blogs and websites is the key to achieving a high search engine page ranking. It’s no secret good content posted on a regular basis leads to more eyes on your website’s pages.

Use social media networks to find related blog sites

You’ve done your Google searches, you’ve listed businesses you are associated with, now it’s time to use social media to find more quality blogs to read and list in your blogroll. If you join Facebook, Twitter, Google+, LinkedIn, YouTube, Digg, Delicious, Reddit, and if your blog is using WordPress or Blogspot, you’ve got an array of portals into the blogging world.

All of these social networking platforms (and more) have search functions just like Google that analyse the content of all its associated websites. Search for your industry’s most used phrases and you’ll definitely come across more sources of quality information and opinion.

Creating more business opportunities:

The more depth and variation your blogroll has, the greater chance you have of becoming part of an online community, having a voice in each social network, raising awareness of your brand, and communicating with others leading to business opportunities.

Direct business relationships occur when a potential client or customer communicates after finding you, while indirect business opportunities arise when your blog and its associated articles achieve high page rankings in search engines. If you have a lot of good content, your article links will be those chosen by random people searching for someone in your chosen market.

Copyright MiContent.com.au

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I’m feeling just a little bit weird right now. Yes, I know, I’ve always been a little bit weird, but today in particular I’m feeling exceptionally strange. Why, you ask? Of course, it’s because of a blog. I’ve just spent the last few hours being totally sucked in by Ze Frank at his blog. This is definitely not an ordinary blog. Come to think of it, I’ve never seen a blog constructed in this way. Oh man, it’s a super-strange place from a funked-up mind, but an intelligent mind nonetheless. Besides the written post aspect that usually accompanies blogs, there are a whole bunch of sections linking to other ‘work’ (a very happily debateable term for what he does I’m sure). He’s a busy guy. There’s a ‘Games’ section where you can play at being a Buddhist , Christian, or Atheist. Check them out, quite amusing to say in the least. There’s also a link to ‘The Show’, Ze Frank’s videoblog, which he updates 5 days a week-but he’s not just talking into a camera. There’s some real creativity going on here-music, film, and documentary being just a few aspects of his repertoire.

Ok, when it comes down to it, Ze is a master wordsmith who excels in the new sphere of the videoblog in an unparalleled fashion. If you want to know what the man is like, how he thinks, and how he relates to the world, you only need to have a quick view of some of his ‘popular shows’. I’ve spent some time going back through the video archives and there’s hardly a moment when I’m not astounded by his maniacal, yet coherent, and precise humour. Although Frank does spend a lot of time analysing American politics (not one of my favourite or passionate subjects) he disseminates ‘newsworthy’ information in such a way as to shed a quirky, ethereal, yet slightly pungent light on his chosen topics. In essence, he parodies or satirically evaluates general information that any one of us could find in the local paper, thus giving him a huge amount of information and an incredibly broad field of subject matter to cover, yet he can make a rotten pear taste as fresh as a pack of newly opened cigarettes.

The blog’s front page has different sections of content available under the category titles ‘Stuff Stuff’, ‘Educational Videos’ (I haven’t checked these out yet, but I anticipate trouble for the children of the future), ‘Participate’, ‘Interactive Toys’ (Oh God, these are pretty silly. Check out the one called ‘The Frog’), ‘Mini Things’, ‘Stuff to Read’, ‘Games’ (It looks like he actually created these.), ‘Stuff to Watch’, and ‘Other Stuff’. Hmmm…stuff. He then separates the page into 7 areas. One blank white space says, ‘this is the space where you imagine beautiful things. Each time you come here, try to imagine new shapes and colours. Then tell all of your friends how beautiful this part of the page is.’ Another space says, ‘I’m not sure what goes here yet, maybe a flower?’ You get my drift…the guy’s either missing some screws, or he’s got a couple extra bolts in the cerebellum department.

If you go to his actual blog link from his main site it’s called ‘Miss(ed) Manners’ and after posting ‘What I did over Christmas Vacation’ he became one of the hottest blogs on WordPress. So what did he do over the holiday period? He, his younger siblings, and his girlfriend, built a scale replica of the battle of ‘Helm’s Deep’ from the ‘Lord of the Rings’ ‘Two Towers’ novel, the second instalment in J.R.R Tolkein’s famous trilogy. Why is this so significant? It was built out of candy! Freak! No, I’m just jealous.

Ze Frank’s got a ‘thing’ for ducks. The one on the left looks genuinely amazed and friendly, while the duck on the right seems a little bit mischievous, don’t you think?

This posse of ducks definitely knows the cool part of town to hang out. Don’t mess with Ze’s friends. They too don’t put up with ‘small talk’ from the mouths of politicians or soapbox evangelists.

Jesse S. Somer went to Ze Frank’s blog and ‘The Show’ videoblog. He’ll never be the same.

Copyright MiContent.com.au

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