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Posts Tagged ‘Reading blogs’

In the online realm, we as businesses want to know if people are reading our website text and articles. A lot of us are using tools like Google Analytics to see how many visitors we have, how long they are staying on the website, and what pages they are reading. However, I’ve always wondered if this is a truly accurate way of knowing how much of your articles are being read. Are people reading the first few lines and then speed-reading through the remaining paragraphs? Or, are they reading the first line and then skipping all the way to the conclusion?

Today I read an article (from start to finish – I don’t like to cut corners) at the Huffington Post entitled, ‘Scoopinion Tracks What You Read, Not What You Click (Yes, This Is A Test)’. It’s about a new Finnish start-up company that is attempting to create heat maps based on which content is being read on a website page. As a writer, this is a very interesting concept. There is now a chance we may be able to ascertain which parts of our writing are most effective; is it the quote at the end of the piece, the witty caption on the included image, or the controversial statement written to incite a reaction?

Man Reading MiContent Surrey Hills Content Writer

Human beings can become very engrossed in what they are reading. What kind of writing will attract the ‘right’ people to your website?

Admittedly, when I’m scanning the internet’s many blogs and News sources, there are a number of article types I don’t read through properly. But when it comes to our own businesses, we want to know what content is connecting with people on an intellectual or emotional level. If we can figure out the styles of writing our website visitors read most, we can then evolve our content further in order to maximise interaction and relevance.

Did you read through this entire post, or did you only read a few lines?

By Jesse S. Somer

Copyright MiContent.com.au

Thanks to applejan for the image!

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I’ve just hooked myself up with a new RSS Reader. If you don’t know what an RSS Reader is, you can read this article I wrote a long time ago that might give you some basic insight into what a ‘Rich site summary’ or ‘really simple syndication’ is: ‘RSS is a Life Raft, Saving Us from a Sea of Useless Information’.

I don’t think anyone really knows which of these definitions the ‘right’ one is, but they both seem to fit well. To put it ‘really simply’, RSS is having a desktop program that (once your sites are chosen) automatically brings you the latest writings from bloggers, News sites etc. via feeds … What’s a feed? It’s a stream of information coming from a chosen site that will hopefully ‘feed’ your mind and make you more knowledgeable, and a wise human being. Hmmm. Well, that’s debatable – as one can subscribe to feeds from just about any blog or website. For example, if I want to get the new Garfield comic delivered straight to my ‘mailbox’ (They are a lot like an email system, and some are even integrated/configured together with your normal personal email), every time one is published – Bang! It’s there. The question is whether or not Garfield will feed my hunger for wisdom … I think the greater probability lies in that he will feed his fat gut with lasagne, while my mind stagnates and rots in its own slimy green ooze.

In my previous city of residence I used to work at an Internet company who was working on an RSS Reader. Subsequently I got to use the beta version and got my head around how these virtual ‘machines’ work. It’s been awhile since I’ve had one, and as I use a Mac I thought I’d have a look online for a free, easily downloadable RSS that was Mac compatible. I can’t say I found many that fit these requirements and so when I finally came across Shrook I grabbed it. Shrook’s nothing special, but it does the job. I can read new blog entries and News articles from all of my favourite sites that have feeds enabled (it seems not everyone out there does – why?!). I can also see photos and even watch videos (although that function hasn’t seemed to work very well as of yet). The only issue for me is the format. It’s non-adjustable, and the amount of space devoted to the actual written text is only about a third of the screen. Has anyone else had this problem? How are you supposed to read long articles and look at big photos when your total reading area is the size of an infant’s shoebox?

It looks like RSS Readers bring in their feeds in two different ways. One type is where you can see the whole text of each article, while the other is where you are only shown a small sample of a couple lines giving – you a taste of things to come if you click to go further. This type seems more practical to me because if you’re subscribing to multiple sites, and each is publishing multiple pages of new stories or articles on a regular basis, it gives you a chance to sort through them quickly, deleting any topics or stories that don’t pique your interest. We’ve only got so much time to devote to the pursuit of information gathering now don’t we?

So I’m wondering, ‘what kind of RSS Readers do you other people use?’ Are you happy with how they work? Can you imagine a better way to get to all the interesting subject matter that you desire? If you’re a blogger and you don’t have RSS feeds available for your readers, why? Are you crazy? I can’t believe some of my favourite blogs like Gaping Void: ‘Cartoons drawn on the backs of business cards’ don’t have RSS subscriptions; unless they do and it’s just not obvious enough for those whose brains aren’t able to utilise extra-sensory deduction.

If you’ve never used an RSS Reader and you like surfing the Internet for blogs and articles that relate to your interests or take you closer to reaching enlightenment, go and try one out. I think most of the popular ones would be downloadable from the Internet. I know some people who use Mozilla Thunderbird. How does it work? Please get back to me and tell me how your experience goes and whether or not it has made your life better, or conversely, turned your brain into even more of a puddle of oozing green slime.

Once again I’m out on the surface of the river of knowledge, using my staff to judge the depths of wisdom, and keeping my eyes open for sharp rocky obstacles.

Jesse S. Somer is back on the RSS life raft, searching for islands of interesting people and topics of conversation.

Copyright MiContent.com.au

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