Posts Tagged ‘online content’

6. Articles do not disappear. Written content accumulates:  

Paid Search Engine Marketing (SEM) strategies like Google Adwords are great for getting web traffic/customers right away. However, as soon as you stop paying CPC (Cost Per Click), your marketing campaign has literally disappeared overnight.

Adding invisible links and tags for search keywords in the back-end of your website pages is an excellent form of Search Engine Optimisation (SEO), but as soon as your competitors do the same, what will differentiate your website from theirs?

Web article content has a double-edged attacking sword, on the one hand giving you the chance to express yourself in a genuine and unique manner, but also in the sense that whatever articles you add to the front end (the pages of your website people can openly see), this content will stay there for posterity.

Each and every article you add to the website or attached business blog accumulates until it itself becomes a ‘source of information’. This has a number of connotations, the least not being that when SEM funds have run low, or basic SEO campaigns start to fail achieving top page rankings, your content is still visible and packed with SEO keywords.

A stockpile of article content enhances your depth of brand identity, permanently stores an extensive cache of associated search keywords, and is a long-term approach to achieving a steady flow of free organic web traffic. It’s also much more fun expressing yourself on your website where people can read your ideas, as opposed to having someone linking keywords to places where no one except search engine algorithms can see them.

7. Each article is a link to another page people can come across while searching online:

The more articles you add to your website, the more content you have that people can access online, which will then lead them to your products or services. Written article content is jammed full of search phrases and terms people are searching for in relation to your industry. Some search words are more general or generic in their scope, while others are ‘long tail’, or very specific in terms of its intended target. Article content encompasses both types of these search terms.

Each and every time your articles use a word people are searching for, a link to the article will come up on Google or one of the other search engines the potential client is using. The more links to terms and phrases in article content you have, the more places on the internet people can find you. To put it simply, each valid sentence you write can become a signpost pointing towards your website.

8. Adding written content regularly shows people and search engines you are for real:

Another very important element to consider is how often content is being added to your website. This factor is pertinent when it comes to both search engines and human beings alike when analysing your site. If you add SEO keywords early on in the piece, but then fail to consistently add more content to the site, search engines downgrade your significance.

The same goes for article content. It is much better to add articles on a regular basis than it is to stick twenty articles up at once and then leave the site alone for a lengthy period of time. Having these articles is absolutely worthwhile, but as time passes, both people and search engines see that you aren’t a recurring contributor, thus decreasing your levels of perceived value and interest.

Having relevant written content added to your website on a regular basis shows the world you are authentically fervent about your product or service. People who like your subject matter or writing style will return regularly to see what News you have added, as well as interacting with you via comments. Search engine ‘spiders’ scanning your website will see fresh, new and interesting stories, resulting in higher page rankings.

What footprint does your website make on the internet? Does its content create a unique impression?

9. Having a business blog shows customers you are enthusiastic:

It’s important to have a great product, to have an attractive website, and to have good static written text content on your web pages. However, the best businesses these days have come to realise the need for a business blog attached to their website.

Blog posts are articles and stories showing the unique perspective and zeal you have about your work. They also give daily or weekly insights and updates into what is currently happening in your industry. If every time someone comes to your website’s blog there is new content to read, it creates an ever-changing portal, which is never boring or static.

A business blog shows you live on the front lines of the field you work in, and that you are excited about this niche ‘world’ you live for. It also creates more opportunities for interaction between you and your clientele. Most importantly, it becomes a medium where people can learn about the prominent and pressing issues in your field of interest, and you are the source.

10. What better way is there to use multiple SEO keywords on a single website page?

This point is very simple, yet isn’t it always the case the simple things in life are overlooked whilst we traverse through nebulous clouds of human created complexity? Yes, basic SEO companies will be able to improve your page ranking by inserting links to related search keywords on your website. However, they will never be able to add as many phrases and terms as are inherent in a written article.

When you have a 500-word article on a web page, a large number of relevant terms are used (if the person writing the content is cognisant of which SEO phrases interested parties are looking for). Multiply this by the number of articles you have on your website and associated blog, and there is no better way to incorporate keywords for an internet business presence hoping to increase web traffic.

Note: Remember, the quality of your website content needs to be well researched, engaging, easy to read, current, well formatted, have hyperlinks (both internal and external), be authoritative, be the right length (not too long or too short), and have good titles and subheadings. Images with captions and video round out the equation. You will be ranked down for having poorly written content, plagiarised or copied text, participating in link stuffing, or engaging in link Spam.

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A while back I read an article at Nature.com called ‘Top Five Science Blogs’ about the five most popular science blogs on the Internet (Technorati rated them by counting their links to other sites). It had interviews with the blogs’ creators giving their opinions on why some of their sites are even more popular than some contemporary News sites. However, it seems that if you now go to the above link you have to pay money to read the story. Fortunately, I saved it for prosperity and will now share a few of the quotes that stuck out for me as being important for new bloggers.

‘Weblogs written by scientists are relatively rare, but some of them are proving popular. Out of 46.7 million blogs indexed by the Technorati blog search engine, five scientists’ sites make it into the top 3,500.’

1. http://scienceblogs.com/pharyngula/ (Ranked 179): ‘. “Sometimes, I just summarise some basic concepts as I would in the classroom.” But you are certain to fail if you write as if for a peer-reviewed journal. “It doesn’t work on the web,” says Pete Myers. “A blog’s more like the conversation you’d have at the bar after a scientific meeting.”

I like the sound of that, ‘A blog is like a conversation.’ Rather than writing a book, a magazine article, or even a traditional journal or diary-style text, people are literally (no pun intended) having intelligent conversation via this new medium.

2. www.pandasthumb.org (Ranked 1,647): ‘Being a group blog is key’, says contributor Jack Krebs, president of Kansas Citizens for Science. ‘The nature of the topic helps too’, he adds. ‘There is an interest, a hunger even, for thoughtful analysis of the issues related to evolution and creationism.’

Having a group blog can be a great advantage because you can have multiple contributors who specialise in different areas. It should also be noted that if one person is busy or has momentary ‘writer’s block’, there are others there to keep things rolling along. Always having new and fresh content seems to be an imperative for getting readers to return on a regular basis. If your subject is contentious and regularly debated upon that’s all the better! Definitely put effort into honing in on a topic that grabs people’s interest in the public domain.

3. www.realclimate.org (Ranked 1,884): ‘Stefan Rahmstorf, a climate scientist who blogs at RealClimate, puts its success down to the hot topic and expert contributors. It helps to have “a passion for explaining things as clearly as possible, and a hell of a lot of patience to deal with all those comments rolling in”.

There’s a lot to learn in just this small statement. If you do want to become a popular blogger hopefully it’s for altruistic reasons like making real relationships with others, as opposed to simply wanting to become powerful and famous. That raises the strange question: Are any bloggers actually powerful?

Having expert contributors may be a problem for some (How do you find them?), so the next best thing would be to try your best to become an expert yourself. Read, read, read, and find out as much as you can about your subject of choice. If you can then establish yourself, you may then be able to make some connections with others in your field (through comments, trackbacks etc.) who will add more knowledge as well as credibility to your site.

Passion for explaining things clearly is the key to good communication and transferral of ideas, while having the patience to reply to all of your comments will show your visitors that you see them as equals and are interested in interrelating, giving them the feeling that they aren’t just writing for nothing. On the contrary, as things develop further their commenting becomes an integral part of the group learning process.

‘Gavin Schmidt, at NASA’s Goddard Institute for Space Studies in New York, says the blog fills “a hunger for raw but accessible information” that goes deeper than newspaper articles, but is more easily understood than the scientific literature. “Magazines fill a void, but they can’t react or interact as effectively as blogs.”’

4. http://blogs.discovermagazine.com/cosmicvariance/ (Ranked 2,174)

‘Frequent posting of original content is crucial to building an audience, says Sean Carroll at Cosmic Variance, which is produced by five physicists. But taking “stances that are provocative and make people think” also helps. One needs to become the place to go for a subject, he says. Citing other blogs is a sure-fire way to get their notice and maybe a citation in return, he adds. But he cautions that citation counts and rankings can be a distraction. “It would be a shame if people worried about traffic and not about having a good blog.”’

5. www.scienceblogs.com/scientificactivist  (Ranked 3,429)

‘Nick Anthis, who only began blogging in January, knows the reason for his site’s swift rise to fame. During a political censorship row at NASA in February, Anthis was the first to reveal that a key official had lied about graduating from Texas A&M University. “Before I knew it, it had exploded into a major national News story and he resigned.” After an initial spike in traffic, many stayed on as regular readers.’

So, this last lesson is to try and be the first to find out about something that really gets people excited/interested, not the easiest task to undertake…unless you’re on the front lines. Are you a relative fountain of knowledge standing at the front of a battlefield of important knowledge and information? Get blogging!

Jesse S. Somer once had work experience in a Genetics department. Don’t ask him what the pigs know, there are some secrets that are best left unsaid.

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As I’m still in the early stages of this blog (I’ve had a couple others previously) I’ve got to thinking about how to bring more people to my site. I’m sure it’s an issue that’s come up for many of you out there who’ve wanted to enjoy the great benefits that blogging communication/relationships can bring, but are finding it hard to get noticed. I mean, it’s great knowing theoretically what a blogging community is all about, but I think a few of us need some cold, hard facts about how to get our identity noticed out there in the blogosphere. It’s a giant place; and we really only want to connect with those of similar interests, so how do we do it?

The first step of the process brought me to where? Why, other bloggers of course. At ‘Randomly Amused’s bog post ‘ Tips on getting traffic to your blog‘ I was doing some research about trackbacks and pingbacks (I’ll write more about these soon) when I found this short post, and a link to this other blog site at ‘The Blog Herald: ‘Building blog traffic for newbies’.

The first blog has a few basic principles that you might like to keep in mind if you want to attract more visitors to your online presence. ‘Regarding links, you can link to any and every site on the web, but you will score higher if the links are to sites related to your content, and – more importantly – if the site links back to you. It’s like an Internet handshake. Another important factor is linking to larger, high-profile, big-traffic sites.’

There are some good ideas here, but we do have to question them thoroughly. First of all, after further inspection I have discovered that this blog has been virtually inactive since this post which was written back in January! How much integrity does this blogger hold if they themselves haven’t stuck it out in the blogging trenches? I like the idea of an ‘Internet handshake’, but I would have to say that we should only link to those who relate to our specific content.

The question of whether or not to link to bigger sites needs asking as well. You may simply be seen as a ‘gold digger’ who wants to get free attention without working for it. Or, the so-called ‘A-list’ bloggers may be too busy with their workload and already huge link list to even bother connecting back to you. I guess there’s no hurt in trying, but I would again reiterate that taking the time and effort to search out blogs that relate to your field of interest will most probably produce more ‘real’ connections with people.

The second link to the Blog Herald has a more comprehensive list of ideas to work with. This seems to be a blog that has stuck around for awhile, and which is written in a collaborative effort by multiple authors. This point in their list of how to improve blog traffic backs up what I said earlier about linking to popular bloggers:

‘Link to other small sites without exchange, either through side bar or post: linking to big sites is great in showing what you’re reading, but does nothing to build up your readership because they nearly always never return the favour, indeed a number of them will steal your stories or ideas without any attribution at all. Smaller sites on the other hand are often stoked that you’ve linked to them and will return the favour without asking, even if they don’t, you’ve still done a good deed.’

Read through the posts. Both writers push the point that the most important factor of all is to ‘write, write, and write.’ The Blog Herald pushes the point, ‘Post regularly and post often. It not only brings readers back regularly but it means the spiders from the search engines will return more frequently indexing your entire site, and you’ll start getting hits from the search engines.’

This is another of their important points: ‘Submit your blog to ALL the search engines.’ The more you write, the more your key words will get picked up by Google and the other information-gatherers.

Jesse Somer is a blogger who wants to connect with other bloggers of similar thinking. Come on, let’s make it happen! Give me some advice ‘blogmasters’!

Copyright MiContent.com.au

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