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When you are adding a photo, video, diagram, cartoon etc. to your business website or company blog, you need to add text to the file. The main reason for this is simple: this text lets search engine algorithms assess what the image is, so you can use the photo to help increase your page ranking for specific search terms.

Also, some computing devices may have images disabled, and this text gives the user an idea of what the photo they cannot see is of. Lastly, a caption can make the image more interesting or fun, or even explain the meaning if it’s not easily identifiable within the article’s context.

Meta Title:

This is simply a name you give to the image as a whole. Meta titles for website pages come up at the top of the browser, but meta titles for images just let the search engine ‘spiders’ know exactly what the photo or video is about. You should use SEO (Search Engine Optimisation) keywords here if you can, but make sure you stick to explaining only what the image is.

Alternative Text:

People who for whatever reason have images disabled on their computer will still be able to see this text. People often disable specific types of media in order to keep their computer running as quickly as possible, or when they are on a notoriously slow broadband internet connection speed. Some very old computers also have trouble ‘seeing’ certain files.

Having ‘Alt Text’ ensures these users know what type of visual information they are missing out on. This is another chance to sew valuable SEO keywords into the back-end of your website, but again make sure you don’t stray from the truth when explaining the image.

Meta Keywords:

Here’s your first opportunity to list as many SEO keywords related to the image as you can. In this instance, it’s perfectly fine to go on tangents and add terms you know people are searching for in relation to your business, as well as the exact words describing the media file.

For example, you may have a photo of a small ladybeetle sitting on a green bush, but the reason you have chosen the photo is to express the importance of creating an identity that stands out online. Someone else may use a similar image to describe his or her gardening business. You would list keywords like ‘brand identity’ and ‘unique online presence’, and not just ‘ladybeetle’.

This little ladybeetle is showing the importance of standing out and making an impression online.

No matter how small your business is, you can stand out and make an impression online.

Caption:

This is usually the most enjoyable text to write for an uploaded image or video file. You can be creative, as often the meaning you wish to convey from the image is totally different from the normal context of the content. You are welcome to use keywords here too (as people can actually see this text), but the main idea is to make the caption interesting.

Meta Description:

Another form of text that readers cannot visually see, these terms and phrases are a great opportunity to use a wide range of related SEO keywords for the algorithms to crawl through. Write about what the image file is, what it means, how it relates to your business, and what your business does. Be very descriptive!

Remember, slapping an awesome photo or video onto your website or blog can excite viewers, but if there’s no text attached, the image will not affect your search engine page ranking at all. A picture speaks a thousand words…but not in terms of quantitative SEO keyword value.

Copyright MiContent.com.au

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6. Articles do not disappear. Written content accumulates:  

Paid Search Engine Marketing (SEM) strategies like Google Adwords are great for getting web traffic/customers right away. However, as soon as you stop paying CPC (Cost Per Click), your marketing campaign has literally disappeared overnight.

Adding invisible links and tags for search keywords in the back-end of your website pages is an excellent form of Search Engine Optimisation (SEO), but as soon as your competitors do the same, what will differentiate your website from theirs?

Web article content has a double-edged attacking sword, on the one hand giving you the chance to express yourself in a genuine and unique manner, but also in the sense that whatever articles you add to the front end (the pages of your website people can openly see), this content will stay there for posterity.

Each and every article you add to the website or attached business blog accumulates until it itself becomes a ‘source of information’. This has a number of connotations, the least not being that when SEM funds have run low, or basic SEO campaigns start to fail achieving top page rankings, your content is still visible and packed with SEO keywords.

A stockpile of article content enhances your depth of brand identity, permanently stores an extensive cache of associated search keywords, and is a long-term approach to achieving a steady flow of free organic web traffic. It’s also much more fun expressing yourself on your website where people can read your ideas, as opposed to having someone linking keywords to places where no one except search engine algorithms can see them.

7. Each article is a link to another page people can come across while searching online:

The more articles you add to your website, the more content you have that people can access online, which will then lead them to your products or services. Written article content is jammed full of search phrases and terms people are searching for in relation to your industry. Some search words are more general or generic in their scope, while others are ‘long tail’, or very specific in terms of its intended target. Article content encompasses both types of these search terms.

Each and every time your articles use a word people are searching for, a link to the article will come up on Google or one of the other search engines the potential client is using. The more links to terms and phrases in article content you have, the more places on the internet people can find you. To put it simply, each valid sentence you write can become a signpost pointing towards your website.

8. Adding written content regularly shows people and search engines you are for real:

Another very important element to consider is how often content is being added to your website. This factor is pertinent when it comes to both search engines and human beings alike when analysing your site. If you add SEO keywords early on in the piece, but then fail to consistently add more content to the site, search engines downgrade your significance.

The same goes for article content. It is much better to add articles on a regular basis than it is to stick twenty articles up at once and then leave the site alone for a lengthy period of time. Having these articles is absolutely worthwhile, but as time passes, both people and search engines see that you aren’t a recurring contributor, thus decreasing your levels of perceived value and interest.

Having relevant written content added to your website on a regular basis shows the world you are authentically fervent about your product or service. People who like your subject matter or writing style will return regularly to see what News you have added, as well as interacting with you via comments. Search engine ‘spiders’ scanning your website will see fresh, new and interesting stories, resulting in higher page rankings.

What footprint does your website make on the internet? Does its content create a unique impression?

9. Having a business blog shows customers you are enthusiastic:

It’s important to have a great product, to have an attractive website, and to have good static written text content on your web pages. However, the best businesses these days have come to realise the need for a business blog attached to their website.

Blog posts are articles and stories showing the unique perspective and zeal you have about your work. They also give daily or weekly insights and updates into what is currently happening in your industry. If every time someone comes to your website’s blog there is new content to read, it creates an ever-changing portal, which is never boring or static.

A business blog shows you live on the front lines of the field you work in, and that you are excited about this niche ‘world’ you live for. It also creates more opportunities for interaction between you and your clientele. Most importantly, it becomes a medium where people can learn about the prominent and pressing issues in your field of interest, and you are the source.

10. What better way is there to use multiple SEO keywords on a single website page?

This point is very simple, yet isn’t it always the case the simple things in life are overlooked whilst we traverse through nebulous clouds of human created complexity? Yes, basic SEO companies will be able to improve your page ranking by inserting links to related search keywords on your website. However, they will never be able to add as many phrases and terms as are inherent in a written article.

When you have a 500-word article on a web page, a large number of relevant terms are used (if the person writing the content is cognisant of which SEO phrases interested parties are looking for). Multiply this by the number of articles you have on your website and associated blog, and there is no better way to incorporate keywords for an internet business presence hoping to increase web traffic.

Note: Remember, the quality of your website content needs to be well researched, engaging, easy to read, current, well formatted, have hyperlinks (both internal and external), be authoritative, be the right length (not too long or too short), and have good titles and subheadings. Images with captions and video round out the equation. You will be ranked down for having poorly written content, plagiarised or copied text, participating in link stuffing, or engaging in link Spam.

Copyright MiContent.com.au

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