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Archive for February, 2012

Having a blogroll on your business blog is very important for a number of reasons. A blogroll is a list of blogs that you read, are in a similar industry to, or are associated with, E.G. clients, distributors, colleagues, B2B (Business to business) connections etc. Blogrolls act as a signpost for site visitors, letting them know what internet content you think is worthwhile, as well as which online communities you partake in.

Blogrolls create links:

In terms of SEO (Search Engine Optimisation), blogrolls link outwards to other sites, so they can be very useful for obtaining valuable incoming links, obtained when other blogs link to your website on their own. This can be done as a form of reciprocity, or the other party may actually be interested in what you have to say because of your common interests. Incoming links are seen as ‘gold’ by Google and the other search engines, because they infer yours is a blog that people are interested in, or whose content people value.

Creating your blogroll from scratch:

You’ve created your blog, but you aren’t linked to anyone, except possibly to other blog articles within your own blog posts. If you’ve ever quoted someone else in the same industry, or linked to his or her business blog because it was relevant to your article, this is the best place to start your blogroll.

Click on the ‘links’ category in your blog’s dashboard and add the URL address of said website. Then put in the title of the blog, as this is what people will actually see on your site. You have the option of writing a short description of the blog, so when people roll their mouse’s cursor over the blog’s name, your summary will be shown and they’ll know what to expect even before clicking.

Don't misspell 'blogroll', or you may find yourself looking through a 'bog roll'.

Don’t misspell ‘blogroll’, or you may find yourself looking through a ‘bog roll’.

Sourcing more blogs to link to:

You may now have a few blogs on your list, but you can be sure there are some great writers out there sharing their wisdom in your business sphere of which you are unaware. Find them and link to them. Use Google and search for very popular words in your field of work.

For example, if you are an optometrist, you would search for terms like ‘near sightedness’, ‘contact lenses’, or of course ‘optometry’. The links with the highest page ranking related to these terms are usually those sites that are most prolific in the field. They write about the topic on a regular basis, and the quality of their content is high. These are blogs you want to link to, and to read, as the more informed you are, the better your own blog articles will be.

Note: Emulating these successful blogs and websites is the key to achieving a high search engine page ranking. It’s no secret good content posted on a regular basis leads to more eyes on your website’s pages.

Use social media networks to find related blog sites

You’ve done your Google searches, you’ve listed businesses you are associated with, now it’s time to use social media to find more quality blogs to read and list in your blogroll. If you join Facebook, Twitter, Google+, LinkedIn, YouTube, Digg, Delicious, Reddit, and if your blog is using WordPress or Blogspot, you’ve got an array of portals into the blogging world.

All of these social networking platforms (and more) have search functions just like Google that analyse the content of all its associated websites. Search for your industry’s most used phrases and you’ll definitely come across more sources of quality information and opinion.

Creating more business opportunities:

The more depth and variation your blogroll has, the greater chance you have of becoming part of an online community, having a voice in each social network, raising awareness of your brand, and communicating with others leading to business opportunities.

Direct business relationships occur when a potential client or customer communicates after finding you, while indirect business opportunities arise when your blog and its associated articles achieve high page rankings in search engines. If you have a lot of good content, your article links will be those chosen by random people searching for someone in your chosen market.

Copyright MiContent.com.au

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When you are adding a photo, video, diagram, cartoon etc. to your business website or company blog, you need to add text to the file. The main reason for this is simple: this text lets search engine algorithms assess what the image is, so you can use the photo to help increase your page ranking for specific search terms.

Also, some computing devices may have images disabled, and this text gives the user an idea of what the photo they cannot see is of. Lastly, a caption can make the image more interesting or fun, or even explain the meaning if it’s not easily identifiable within the article’s context.

Meta Title:

This is simply a name you give to the image as a whole. Meta titles for website pages come up at the top of the browser, but meta titles for images just let the search engine ‘spiders’ know exactly what the photo or video is about. You should use SEO (Search Engine Optimisation) keywords here if you can, but make sure you stick to explaining only what the image is.

Alternative Text:

People who for whatever reason have images disabled on their computer will still be able to see this text. People often disable specific types of media in order to keep their computer running as quickly as possible, or when they are on a notoriously slow broadband internet connection speed. Some very old computers also have trouble ‘seeing’ certain files.

Having ‘Alt Text’ ensures these users know what type of visual information they are missing out on. This is another chance to sew valuable SEO keywords into the back-end of your website, but again make sure you don’t stray from the truth when explaining the image.

Meta Keywords:

Here’s your first opportunity to list as many SEO keywords related to the image as you can. In this instance, it’s perfectly fine to go on tangents and add terms you know people are searching for in relation to your business, as well as the exact words describing the media file.

For example, you may have a photo of a small ladybeetle sitting on a green bush, but the reason you have chosen the photo is to express the importance of creating an identity that stands out online. Someone else may use a similar image to describe his or her gardening business. You would list keywords like ‘brand identity’ and ‘unique online presence’, and not just ‘ladybeetle’.

This little ladybeetle is showing the importance of standing out and making an impression online.

No matter how small your business is, you can stand out and make an impression online.

Caption:

This is usually the most enjoyable text to write for an uploaded image or video file. You can be creative, as often the meaning you wish to convey from the image is totally different from the normal context of the content. You are welcome to use keywords here too (as people can actually see this text), but the main idea is to make the caption interesting.

Meta Description:

Another form of text that readers cannot visually see, these terms and phrases are a great opportunity to use a wide range of related SEO keywords for the algorithms to crawl through. Write about what the image file is, what it means, how it relates to your business, and what your business does. Be very descriptive!

Remember, slapping an awesome photo or video onto your website or blog can excite viewers, but if there’s no text attached, the image will not affect your search engine page ranking at all. A picture speaks a thousand words…but not in terms of quantitative SEO keyword value.

Copyright MiContent.com.au

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